NH Nonghyup Card Integrated Platform Opening in the Second Half of This Year
Yoon Seong-hoon, CEO of NH Nonghyup Card, stated in his inaugural speech on the 15th, "We will lay the foundation for core businesses to strengthen competitiveness, diversify business areas and revenue portfolios, and overcome the current crisis to make a new leap forward."
CEO Yoon joined the Nonghyup Central Association in 1995 and has held positions such as Director of the Gyeongbuk Management Planning Group, Head of the Chilgok Branch of NH Nonghyup Bank, Head of the Mutual Finance Loan Support Department at Nonghyup Central Association, and Director of the Gyeongbuk Headquarters. He was inaugurated as CEO of NH Nonghyup Card on the 1st of this month. Having extensive experience in frontline sales and key headquarters roles, he is highly regarded for his excellent external relations and business execution capabilities.
After his inauguration, he emphasized communication and harmony within the organization first and foremost. CEO Yoon said, "Let us break down the walls between departments and teams and unite the entire organization to overcome the challenging business environment."
He added, "NH Nonghyup Card plans to expand customer touchpoints through tailored strategies for each sales channel and strengthen market competitiveness of payment usage amounts through data-driven marketing." Based on this, he aims to achieve stable growth in core business sectors and pursue long-term growth through structural improvement.
CEO Yoon also stated, "We will promptly respond to changing trends to discover new businesses and innovative financial services." NH Nonghyup Card is currently reviewing the launch of overseas payment specialized products for smart consumers and entry into new businesses utilizing innovative financial services.
NH Nonghyup Card is working on integrating the currently dual-operated ‘Nonghyup Card Application’ and ‘NH Pay’. They plan to open an integrated platform in the second half of this year that will include all services of NH Nonghyup Card.
CEO Yoon also urged thorough risk management throughout the year. He emphasized, "Soundness management is a fundamental capability in the financial industry and is crucial not only for business success in 2024 but also for survival. We will strengthen soundness management capabilities, including the advancement of delinquent loan recovery strategies."
He proposed a win-win management plan for co-growth with the entire Nonghyup group. CEO Yoon said, "We will cooperate organically with agricultural and livestock cooperatives and make every effort to activate communication. We will establish NH Nonghyup Card’s unique identity by pursuing public interest through strengthening financial consumer protection, enhancing support for vulnerable groups, and implementing practical ESG (Environmental, Social, and Governance) management."
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