Hyundai Motor's Future Mobility, Enjoyed as a Game in the Metaverse

Introducing 'Hyundai Future Adventure' on Roblox

Hyundai Motor Company announced on the 15th that it has launched the game "Hyundai Future Adventure" on the metaverse (extended virtual world) platform Roblox, where users can experience future mobility and technologies.

Roblox is widely used by young generations worldwide, including Generation Alpha and Generation Z. It is a platform where users communicate and enjoy games in virtual spaces through avatars that represent themselves. Hyundai Motor has been promoting future technologies by creating virtual spaces on Roblox since 2021.

[Photo by Hyundai Motor Group]

This year, the game features six different maps where players can complete various missions, including Future Air Mobility (FAM), Spot, the quadruped robot from its affiliate Boston Dynamics, the multipurpose humanoid robot Atlas, the dedicated electric vehicle Ioniq 5, and the hydrogen business brand HTWO.

Players can learn about robotics, electrification, and hydrogen technologies through the game. Additionally, there are game items such as the service robot DAL-e and the high-performance hydrogen hybrid rolling lab N Vision 74. More details can be found on Hyundai Motor’s worldwide website and the Roblox website.

[Photo by Hyundai Motor Group]