Starbucks and Stanley Collaborate to Launch Special Limited Edition
Fights Break Out Over Tumblers at Some Stores
In the United States, the tumbler brand Stanley, in collaboration with Starbucks, has released a special limited edition that is gaining high popularity locally. Some are being traded at a premium of 700,000 won, and scenes of long lines forming early in the morning for 'open runs' have been spotted, proving its high demand.
On the 5th (local time), major foreign media reported, "Stanley has been selling a 40-ounce (about 1.18ℓ) tumbler at some stores for $45 (about 65,000 won) on a limited basis since the end of last month," highlighting the popularity of the limited edition. This tumbler is a limited edition commemorating Valentine's Day on February 14 and has a high purchase rate among millennials and Generation Z, especially women.
Stanley x Starbucks collaboration tumbler listed on a local auction site in the United States. [Photo by eBay]
Some Americans camped overnight outside stores to buy this tumbler, creating a remarkable scene. On social media platforms (SNS), videos showing people lined up outside stores have been continuously uploaded.
Videos of fights breaking out inside some stores over the tumbler have also surfaced, and when Starbucks stores opened, people rushed inside all at once to grab the tumblers, with these scenes actively shared on SNS.
Foreign media analyzed that the increased public interest in Stanley tumblers is related to social media. In particular, on the social media platform TikTok, tumbler users actively lead the trend by introducing the products they own or showing various accessories used to decorate the tumblers.
Stanley x Starbucks tumblers that can only be purchased at a premium on local US auction sites. [Photo by eBay]
This tumbler attracted anticipation online even before its release. Stanley is a brand with a long history since its founding in 1913, but in recent years, the Quencher model with a straw has gained worldwide popularity. The limited edition tumbler released this time is the most popular model, and interest was heightened due to the collaboration with Starbucks, which is popular among young people, and the limited edition pink color.
The tumbler is being resold on American auction sites like eBay for $500 to $600 (about 650,000 to 790,000 won). This is because Starbucks announced that there are no plans to restock the tumbler.
Meanwhile, in November 2023, the global CEO of Stanley, Reilly Stanley, gifted a new car to a woman who shared a video on SNS of her Stanley tumbler inside her car that was completely burned in a fire without a single speck of soot. Stanley expressed gratitude to the woman who demonstrated the product’s durability, saying, "There seems to be no better example to show the quality of Stanley."
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