[Featured Stock] HYBE Returns to 250,000 KRW Range in 4 Months as LE SSERAFIM Tops Japan's Rookie Chart

HYBE has entered the 250,000 KRW range for the first time in four months. This is believed to be influenced by the news that their main girl group, LE SSERAFIM, ranked first in Japan's rookie income rankings.

As of 9:59 AM on the 5th, HYBE is trading at 250,500 KRW, up 4.15% (10,000 KRW) from the previous day. The stock price hit 257,000 KRW early in the session and has been fluctuating around 250,000 KRW. This is the first time HYBE's stock price has surpassed 250,000 KRW since September 12 of last year. After the Q2 earnings announcement in August last year, HYBE's stock price had been declining due to negative outlooks for the entertainment sector and the 'China risk' caused by decreased album sales in China, at one point falling below the 200,000 KRW level.

In the recently announced Japan 'Oricon Annual Ranking 2023,' LE SSERAFIM achieved sales of 2.12 billion yen (approximately 19.3 billion KRW) during the tracking period, securing the number one spot in the 'rookie ranking.' It was the first time in 20 years since 2003 that a rookie female group surpassed 2 billion yen in sales. Established in 1969, the ‘rookie ranking’ combines sales amounts from singles, albums, streaming, and music DVDs to determine the rankings.

Looking at LE SSERAFIM's sales breakdown, streaming accounted for 49%, singles 31%, albums 18%, and downloads 2%, showing balanced popularity across digital and physical music formats. Their Japanese debut single ‘FEARLESS,’ released in January last year, broke the record for the highest first-week sales of a debut album by a K-pop girl group in Japan. Due to this popularity, they also appeared on Japan's year-end special broadcast NHK ‘Kohaku Uta Gassen.’

With HYBE, the 'leading stock' in the entertainment sector, showing strength, other entertainment stocks are also rising. SM Entertainment (3.33%), JYP Entertainment (1.84%), YG Entertainment (0.97%), Cube Entertainment (2.25%), and RBW (0.76%) are also increasing in value accordingly.