[Featured Stock] YG, Failing to Secure 'Individual Exclusive Contracts' with BLACKPINK, Hits 52-Week Low

YG Entertainment (YG) has hit a 52-week low. The downward trend has intensified following the failure to secure individual exclusive contracts with BLACKPINK members.

As of 3:02 PM on the 3rd, YG is trading at 46,500 KRW, down 2.2% (1,050 KRW) from the previous day. This is the lowest price in the past 52 weeks. YG's key affiliate, YG PLUS, is also trading down 2.09% at 4,215 KRW.

Earlier, on the 29th of last month, YG announced that "it has been agreed not to proceed with separate additional contracts for BLACKPINK's individual activities." While team activities such as the world tour will continue under YG, individual activities will be handled separately by each member.

BLACKPINK's Jennie revealed that she will pursue individual activities under her own personal label (record planning company), 'Odd Atelier,' and Jisoo has decided to join 'Biomom,' a health functional food brand for infants and young children led by her older brother. Although Ros? and Lisa's destinations have not yet been decided, they will continue group activities exclusively with YG.

Kim Hye-young, a researcher at Daol Investment & Securities, stated, “With all BLACKPINK members establishing their own personal labels, there will be a revenue gap for YG going forward. However, the stock price direction is expected to change depending on the success of the new girl group Baby Monster.”