"Need Hangover Relief"... Jeonggwanjang 'Hongsamkkul' Sold Out at Convenience Stores

Exclusive Release in Collaboration with GS25
First Batch Sold Out in September
Increased Demand Due to Year-End Gatherings and Cold Wave
December Sales Also More Than Double↑

‘Hongsamkkul,’ a product launched through a collaboration between Jeonggwanjang and GS25, is experiencing a shortage due to year-end gatherings and the cold wave.

According to industry sources on the 29th, Hongsamkkul, exclusively available at GS25 stores, sold out its first production batch within a week after its release at the end of September. Sales have more than doubled this month, leading to another sellout.

Hongsamkkul is made by steeping 6-year-old Jeonggwanjang red ginseng in domestically sourced honey for 68 hours.

Jung Kwan Jang exclusively presents 'Hong Sam Honey' in collaboration with GS25
Photo by Jung Kwan Jang

The company analyzed that the increase in consumers seeking hangover relief and warm beverages in December, a month filled with year-end gatherings and drinking occasions, has driven the demand for the product.

Jeonggwanjang also introduced ‘Jinsaeng MilkT:,’ a product that combines smooth and sweet milk with 6-year-old Jeonggwanjang red ginseng, allowing consumers to enjoy the rich flavor of milk and the deep taste of ginseng simultaneously.

A Jeonggwanjang representative said, “Hongsamkkul and Jinsaeng MilkT: are beverages that offer health benefits in a light drink,” adding, “We will continue to lead the health beverage market by meeting diverse consumer needs.”