As interest among male customers in self-grooming and makeup has significantly increased, many changes are occurring not only in the Korean market but also in the global market.
With rising demand from male customers for personalized skincare solutions that match their individuality, not just women, strong targeting strategies based on individual skin types or specific brand customer segments are gaining great attention.
Among them, 'Glosoul' has garnered significant interest across various online markets since launching its brand in 2023 by first releasing a lip balm line. Glosoul, as a global men's beauty brand, is preparing to launch skincare lines designed to meet the needs of modern men who value their unique style and personality.
Additionally, it offers various solutions with trendy and innovative skincare and makeup products that allow men to freely express their style and naturally showcase their inherent beauty.
The two pre-released lip balms consist of the naturally vibrant 'Mood Lift Lip Balm' and the 'Pure Moisture Lip Balm,' which cares for sensitive lips with natural ingredients.
The Mood Lift Lip Balm features a dual structure with a core that adds vitality to the lips at the center of the soothing moisturizing balm, providing an overall face tone-up effect. The Pure Moisture Lip Balm contains natural ingredients and a fragrance-free, colorant-free formula that offers 24-hour moisturizing functionality.
A Glosoul representative stated, “As the men’s beauty market continues to grow daily, we expect to be available on various online markets in the future and will continue to develop beauty solutions for the vibrant and energetic men of this era.”
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