Samil PwC, First Publication of 'Preview of CES 2024' Report

Advance Distribution to Participating Company Representatives
Key Event Information by Time Slot at a Glance

Samil PwC announced on the 27th that it has published a report titled "A Preview of CES 2024" ahead of the world's largest consumer electronics and IT exhibition (CES) to be held in Las Vegas, USA, from the 9th to the 12th of next month (local time). This is the first time that Samil PwC's Management Research Institute has produced a preliminary report before CES, and the report will be distributed to participating companies and industry stakeholders.

Summary of Key Themes at CES 2024 [Provided by Samil PwC]

The report includes an overview of the event, pre-analysis of the keynote speeches, five major themes, and the top innovation awards. It also covers the booth layout by exhibition space and floor at the Convention Center, the venue, as well as a list of participating companies. Considering the purposes of attendance (viewing, business, networking), the Samil PwC Management Research Institute also recommends viewing courses. Notably, the appendix features tips on how general attendees, startup representatives, and business journalists can make the most of CES.

5 Major Themes Highlighted at CES 2024 [Provided by Samil PwC]

CES in the United States is celebrating its 57th edition. Along with the European consumer electronics show IFA and Spain’s Mobile World Congress (MWC), CES is considered one of the world's top three IT exhibitions, offering insights into the latest technology trends that span multiple industries centered on information technology (IT). CES 2024 will host a record number of over 3,500 companies. The theme this year is "All Together, All On," signifying the collaboration of all companies and industries to solve humanity’s challenges through innovative technology. Following last year’s focus on Web 3.0 and the metaverse, the convergence of artificial intelligence (AI) technology across all industries is expected to be a major theme.

The related report provides analysis on the five themes presented by CES 2024: ▲ AI ▲ Mobility ▲ Food & AgTech ▲ Health & Wellness Tech ▲ Sustainability and Human Security. It offers comprehensive information on AI, including the CES 2024 top innovation award winners, startups participating in the AI sector, and the generative AI industry.

Yoon Hoonsoo, CEO of Samil PwC, stated in the foreword, “We aim to help companies attending CES prepare thoroughly to maximize the benefits of their participation.” The detailed report is available on the Samil PwC Management Research Institute website.