S-OIL, 'Most Recommended Company by Customers' Ranked No.1 for 8 Consecutive Years

Systematic Brand Management, Marketing Brand Value Increase

Sustainable Growth Innovation Activities... ESG Management Competitiveness Up

S-OIL (CEO Anwar Al Hizazi) has ranked first in the gas station category for eight consecutive years in the ‘2023 Most Recommended Companies by Customers (KNPS)’ evaluation conducted by the Korea Management Association Consulting.

It was recognized for its high growth potential in brand value, quality, and service.

S-OIL continuously enhances customer satisfaction and brand value through systematic brand management and marketing activities.

Based on its quality philosophy of ‘Good Oil’ and the brand essence of ‘Positive Energy,’ it runs advertising campaigns and operates the ‘Trust-Filled Gas Station’ system, where the company directly guarantees quality.

Additionally, in response to the increasing adoption of electric vehicles, it is expanding charging facilities and improving customer satisfaction through differentiated marketing activities. Consistent social campaigns such as the ‘Assistance Service for Fueling Disabled Customers’ and the social contribution activity ‘Sunshine Sharing Campaign’ are also underway.

Online and offline marketing actively utilizes the character ‘Gudoil’.

An S-OIL representative stated, “Our proactive response to changes in the energy market environment and continuous marketing efforts have earned positive evaluations from customers, and through relentless innovation, we will grow into a trusted brand for our customers.”

S-OIL is expanding ESG management by establishing and systematically promoting long-term roadmaps for each ESG sector. Recognized for these exemplary achievements, it was selected for the 14th consecutive year as a 2023 Dow Jones Sustainability Index (DJSI) World company, the first Asian oil refining company to receive this honor.