Meritz Securities' Digital Finance Center Surpasses 400 Billion KRW in Deposited Assets

Meritz Securities (CEO Jang Won-jae) announced on the 21st that the deposit assets of its Digital Finance Center have surpassed 400 billion KRW. The Digital Finance Center is an online account-exclusive management branch where customers can open Meritz's flagship product, the ‘Super365 Account,’ and enjoy various transaction fee benefits.

At the end of last year, the deposit assets of the Digital Finance Center were only 110 billion KRW, but the scale rapidly increased as the ‘Super365 Account,’ launched at the end of last year, gained popularity.

The ‘Super365 Account’ is a non-face-to-face comprehensive investment account that offers an ‘RP (Repurchase Agreement) Auto-Invest Service’ providing daily compound interest income on the cash balance remaining in stock accounts, and allows trading of various financial investment products such as domestic and overseas stocks and bonds at the lowest domestic commission rates (0.009% for domestic stocks, 0.07% for overseas stocks). It also offers an industry-leading deposit utilization fee rate of 3.15% (4.45% for USD) on dormant funds.

The ‘Super365 Account’ applies preferential benefits, which were previously one-time events, as basic account conditions for both new and existing customers. Without large-scale advertising or marketing, it surpassed 200 billion KRW in deposit assets with a single account by November of this year, less than a year after its launch. It took about 200 days to attract the first 100 billion KRW in deposit assets after the product launch, but it took less than 100 days to add another 100 billion KRW, showing a strong upward trend.

A survey conducted in December this year targeting about 100 Digital Finance Center customers showed that 85.8% of respondents (40.7% very satisfied, 45.1% satisfied) were satisfied with the ‘Super365 Account.’ The primary reason for customers opening the account was overwhelmingly ‘interest on deposits (87.9%),’ but the aspect that customers appreciated more after actual use was ‘low transaction costs (31.9%),’ which significantly increased compared to before use.

It is also noteworthy that most customers entering Meritz Securities’ Digital Finance Center are genuine customers.

The ratio of accounts with a balance of 1 million KRW or more, an indicator used in the financial investment industry to identify the actual customer base, is 43% for the ‘Super365 Account,’ which is the highest in the industry, and the average deposit amount per person is 32 million KRW, indicating a high proportion of high-net-worth individuals.

A representative from Meritz Securities’ Digital Platform Headquarters stated, “Through the ‘Super365 Account’ launched for Digital Finance Center customers, we are returning both deposit income and credit interest to customers,” adding, “We will continue to plan and provide products and services that customers expect from securities companies from the customer’s perspective.”