Adqua Interactive Wins Three Awards at the '2023 Korea Digital Advertising Awards'

Adqua Interactive (hereinafter Adqua), a subsidiary of FSN, a KOSDAQ-listed company, announced on the 14th that it achieved a triple crown at the ‘2023 Korea Digital Advertising Awards (KODAF)’ by winning the Grand Prize in the App Performance category, the Gold Prize in the Promotion category, and the Silver Prize in the Integrated Marketing category. With this, Adqua has won awards for 11 consecutive years at the ceremony hosted by the Korea Digital Advertising Association.

The Korea Digital Advertising Awards, hosted by the Korea Digital Advertising Association, is the largest digital advertising awards ceremony in Korea, established in 2022 by integrating and reorganizing the ‘Korea Online Advertising Awards’ and the ‘Korea Digital Ad Awards,’ which had been held since 2000.

At the awards ceremony held at the Samjung Hotel in Seoul, Adqua won ▲ the Grand Prize in the App Performance category for TmoneyGO’s ‘Idong Ideuk Campaign’ ▲ the Gold Prize in the Promotion category for HL Mando’s ‘Opening the World’s Freest Road Campaign’ ▲ and the Silver Prize in the Integrated Marketing category for LG Uplus’s ‘Galaxy Z Flip5 & Fold5 Hye-tak King Campaign,’ respectively.

The TmoneyGO ‘Idong Ideuk Campaign,’ which won the Grand Prize in the App Performance category, was a campaign that achieved both the communication goal of making TmoneyGO recognized as an essential app for public transportation users and the sales goal of acquiring users. With the slogan ‘Idong Ideuk, TmoneyGO,’ it intuitively conveyed the message that benefits come when using transportation (public transit). Through various outdoor advertisements and digital media targeting diverse audiences, short-form partnership content, and digital performance media operations, it achieved 350% of the targeted number of sign-ups over approximately 2.5 months. This resulted in a 160% daily average increase in app sign-ups and a 600% daily average increase in transportation card registrations.

The HL Mando ‘Opening the World’s Freest Road Campaign,’ which won the Gold Prize in the Promotion category, was a campaign designed to make HL Mando’s technology, a global mobility-focused B2B company, easily recognized and understood by everyone. Using short-form content, it humorously conveyed future mobility technology through everyday episodes targeting the 2030 demographic. Additionally, it expanded target awareness by allowing experiences of HL Mando’s key technologies such as motionXrite, autonomous driving, and the parking robot Parkie through various participatory events.

The LG Uplus ‘Galaxy Z Flip5 & Z Fold5 Hye-tak King Campaign,’ which won the Silver Prize in the Integrated Marketing category, was conceptualized as a fast-food restaurant familiar to the 2030 target audience, assembling Uplus benefits that match the features of the newly released Galaxy devices like a burger set. It conveyed Uplus’s benefits intuitively and clearly, garnering much empathy. In particular, five types of posters used as objects in the pre-order advertisement were actually produced and linked with offline stores.

Jung Geon-young, CEO of Adqua, said, “Although we won in different categories, the result was possible because Adqua’s integrated marketing capabilities were at the core.” He added, “Especially, the Grand Prize in the App Performance category is even more meaningful as it was a successful campaign demonstrating the synergy between branding and performance.”