Kakao Selects 18 Partners for 2024 KPP

Growth Support Including Sales Consulting

Kakao announced on the 13th that it has selected its partners for the 2024 'KPP (Kakao Premier Partner)' program.

Launched in 2018, the KPP program is a system that selects outstanding partners among official agencies operating the advertising platform 'Kakao Moment' and supports their growth.

KPP program partners are selected annually through applications from all official agencies. A comprehensive evaluation is conducted based on sales, growth rate, number of businesses, growth as a partner, and potential for collaboration.

This year, a total of 18 agencies were selected as KPP program partners. Kakao grants the KPP certification mark on the Kakao Business site to partners and supports activities such as operating webinars on successful advertising strategies through Kakao Business seminars and promoting agencies.

Based on this support, KPP partners can demonstrate their expertise to advertisers. They can also strengthen related capabilities such as advertising performance improvement, branding, and AD-Tech.

In addition, to enhance advertising performance, Kakao provides ▲special promotional benefits for sales growth ▲consulting programs to activate sales ▲special meetings for KPP partners ▲sales support materials ▲and regular and ad hoc meetings for networking and information sharing.

Lee Jong-won, Head of Kakao's Advertising Business Division, said, “Through the KPP program, we have continuously supported partners to develop high-level competitiveness and collaborate with Kakao. We plan to continue exploring various ways to support the growth of Kakao’s business partners.”