Starbucks Korea announced on the 11th that it will hold the ‘CARRY the MERRY Sharing Day’ event for ten days starting from the 12th of December, during which a portion of the store’s proceeds will be pooled to create a fund of up to 500 million KRW to be donated to local community NGO organizations.
Starbucks Korea will hold the 'CARRY the MERRY Sharing Day' event for ten days starting from the 12th to celebrate the Christmas season, during which a portion of the store's proceeds will be donated to local community NGO organizations, with up to 500 million KRW being contributed to the fund. [Photo by Starbucks]
CARRY the MERRY Sharing Day is Starbucks’ largest annual social contribution activity, having raised 500 million KRW in funds every year since 2020.
For this year’s event, 1,000 KRW will be automatically accumulated per order of either the ‘Pink Chamomile Relaxer’ or the ‘Cherry Forenoir Cake,’ raising up to 500 million KRW in funds.
The raised funds will be delivered to a total of 27 NGOs and local community organizations, including the Green Umbrella Children’s Foundation and the Resource Circulation Social Solidarity, which are key partners in Starbucks’ social contribution activities. The funds will be used for various mutual growth activities such as environmental protection, preservation of Korean cultural heritage, and support for children, youth, and people with disabilities.
Additionally, on the 12th, Starbucks will set up a booth in the outdoor space of the Starbucks Byeoldabang branch in collaboration with the Green Umbrella Children’s Foundation and conduct a Santa Barista fundraising event from 11 a.m. to 1:30 p.m. Customers who donate 5,000 KRW or more and become “Santa” for children will receive a tumbler as a token of appreciation on a first-come, first-served basis.
Son Jeong-hyun, CEO of Starbucks Korea, said, “CARRY the MERRY Sharing Day is a more meaningful event because we can deliver warm support to those in need together with our customers,” adding, “We will continue to carry out meaningful mutual growth activities to fulfill our social responsibilities.”
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