GS25 'Alchanhankki Set' Surpasses 800,000 Units Sold Amid High Inflation

Release of Alchanhankki Set Part 2 on the 12th

Convenience store GS25 announced on the 11th that its 'Hyejaroun Alchanhankki Set,' launched on October 25, surpassed 800,000 cumulative sales in the gimbap category in the shortest period.

The Hyejaroun Alchanhankki Set is a product released by GS25 targeting the cost-effective consumption trend in the era of high inflation. It offers rice balls and gimbap in a lunchbox container at a price under 3,000 won.

Generous and Satisfying Meal Set
Photo by GS Retail

On the 12th, GS25 will also launch the second edition of the Hyejaroun Alchanhankki Set, featuring enhanced spiciness and umami flavor. Based on the main purchase data and customer preferences from the first edition, the product competitiveness has been further strengthened. The price remains the same as the first edition at 2,700 won, and the menu includes Buldak Tuna Mayo Rice Ball, Soy Sauce Tuna Mayo Rice Ball, Vienna Gimbap, and Quail Eggs.

A GS Retail official said, "We are pleased that the Hyejaroun Alchanhankki Set, which embodies the know-how gained from over 13 years of researching rice balls and lunchboxes, has received a positive response from customers," adding, "Amid ongoing high inflation, GS25 will continue to strive to create products that provide customers with a satisfying meal without burden."