W Concept promotes 'Small and Medium Beauty Brands'... Live Broadcast with Seoul Business Agency

Live Customer Participation Event to Support 'Jungso Beauty Brands'

W Concept announced on the 7th that it will hold a 'Live Broadcast Meeting Fans' event in collaboration with the Seoul Business Agency (SBA) to support small and medium-sized beauty brands. This event is part of the 'Business Agreement for Discovering and Supporting Small and Medium Beauty Brands' signed with the Seoul Business Agency, a Seoul city SME support organization, in July this year.

W Concept will turn on its own live broadcast 'W Live' and present a live broadcast meeting 90 fans at the COEX Live Plaza for one hour starting at 8 PM on the same day. To address customers' concerns about skin elasticity during the dry winter season, the theme will be 'Collagen,' and the plan is to increase awareness of beauty brands through offline experiences of eating, drinking, and applying products directly.

Three influencers well-known among customers in their 20s and 30s?Hyojin Choi, Q Young, and Seo Gi?will appear as show hosts, and the live broadcast will be simultaneously streamed on the influencers' YouTube channels. The event will introduce representative products from the inner beauty brand Honest and the skincare brand Biodance, both based on collagen as the main ingredient. Instructions on how to consume inner beauty products and skincare methods will also be provided.

A W Concept representative said, "Since October, we have introduced 'Fan Meet Up' live broadcasts where fans of tenant brands can directly participate," adding, "With experiential elements and abundant discount benefits prepared, this will be an opportunity to promote W Concept’s excellent beauty brands."