Shinsegae Live Shopping Strengthens Sportswear... Launches 'Sportslight' Segment

Shinsegae Live Shopping announced on the 7th that starting from the 8th, it will permanently schedule the ‘Sports Light’ program focused on leisure sportswear.

This scheduling reflects customers' growing interest in leisure sportswear. Shinsegae Live Shopping's leisure sportswear sales have steadily increased every year, and this year is also expected to grow by more than 40% compared to the previous year.

Sports Light is a broadcast specializing in selling leisure sportswear and sports equipment. It plans to showcase carefully selected products boasting designs and aesthetics suitable for wearing directly from exercise to social gatherings. The broadcast will feature dynamic demonstrations and use self-cam videos so customers can vividly see and feel how comfortable and practical the products are. At 12:30 AM on the 9th, a set of duck down jacket and pants from the global sports brand Phoenix will be available.

Youngmin Ahn, General Manager of Broadcast Sales at Shinsegae Live Shopping, stated, “Sports Light will prepare differentiated leisure sportswear that customers can trust and meet with them.”