Perfume Brand 'Pomeonteu' Unveils Collaboration with Disney
APR's perfume & lifestyle brand 'Forment' announced on the 6th that it will release a season-limited edition perfume 'Frozen' themed on 'Frozen,' which celebrates its 10th anniversary this year, in collaboration with The Walt Disney Company Korea (Disney Korea).
The new product is the third winter limited edition following 'Baekya (White Night)' launched in 2021 and 'First Snow' introduced last year. This product is named after the English title of Frozen. Additionally, artwork featuring the popular character 'Olaf' from the film is placed on the front of the product bottle and the exterior packaging. The scent is based on the existing signature perfume Cotton Hug, characterized by a subtle calmness and warmth without being overpowering.
APR plans to simultaneously target both online and offline markets through the development of various and unique products in the future. Previously, APR introduced natural scent products 'Natural Collection' and soap-scented products 'Cotton Bath' through Forment.
A Forment representative stated, "We wanted to add a seasonal product feel by incorporating the popular Disney animation Frozen into Forment's winter season limited edition," and added, "We will continue to maintain our presence as a leading domestic fragrance brand through the release of various products utilizing collaborations."
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