Jeju Development Corporation Wins Grand Prize at the '2023 Korea Management Awards'

Grand Prize in Customer Experience Innovation (CX) Division

Jeju Development Corporation, which produces and sells Jeju Samdasoo, announced on the 6th that it won the Grand Prize in the Customer Experience Innovation (CX) category at the '2023 Korea Management Awards.'

Song Hyung-gwan, Chief Planning Officer of Jeju Development Corporation, is taking a commemorative photo after receiving the Grand Prize in the Customer Experience Innovation (CX) category at the 2023 Korea Management Awards.
[Photo by Jeju Development Corporation]

The 'Korea Management Awards,' hosted by the Korea Management Association Consulting (KMAC), was established in 1988 and annually recognizes companies that achieve outstanding results in the global business environment, earning respect and trust from customers. Jeju Development Corporation was awarded the Grand Prize in the Customer Experience Innovation category in recognition of its commitment to placing customers as the highest priority in corporate management and continuously innovating to provide differentiated customer experiences.

Jeju Development Corporation strives to actively reflect customer demands alongside a broad understanding of leading management practices such as ESG (Environmental, Social, and Governance) management. In 2021, it launched the label-free product 'Jeju Samdasoo Green' and obtained CCM (Consumer-Centered Management) certification last year through the promotion of consumer-centered management. Additionally, through resource circulation campaigns involving customers and residents, it conveys the eco-friendly value of Jeju Samdasoo. Furthermore, it continuously pursues customer experience innovation activities by expanding communication channels with customers through the operation of the 'Samdakoji' flagship store, Jeju Samdasoo tour programs, and the opening of the 'Jeju Samdasoo Theme Park' on a metaverse platform, along with digital transformation.

Baek Kyung-hoon, CEO of Jeju Development Corporation, stated, “This award is highly meaningful as it externally recognizes the various systems and activities from the perspective of customer experience innovation that the corporation is promoting.” He added, “We will continue to do our best to ensure that customers can experience and feel the values pursued by Jeju Samdasoo in many ways.”