Cheil Worldwide Wins 14 Main Awards at 'Korea Advertising Awards'... "Most Awards"

Cheil Worldwide announced on the 4th that it set a record for the most awards this year by winning a total of 14 main awards, including 4 Grand Prizes, 3 Gold Prizes, 3 Silver Prizes, and 4 Bronze Prizes, at the '2023 Korea Advertising Awards' hosted by the Korea Federation of Advertising Associations.

The campaign by Cheil Worldwide that won the Grand Prize at the '2023 Korea Advertising Awards'. [Photo by Cheil Worldwide]

Albamon's 'Albak-a·Alba-yeo' campaign won the Grand Prize in the 'TV Video Series' category. The campaign comically depicted a rural village setting where elderly grandmothers misunderstand 'Alba ga' and 'Alba yeo' as 'Albak-a' and 'Al bba-yeo,' leading to humorous incidents. The campaign effectively conveyed the message that anyone, regardless of age or region, can easily find the part-time job they want through Albamon.

Kolon Mall's 'You, You Have an Eye, Right?' campaign won the Grand Prize in the 'TV Video Short' category. The campaign featured comedian Kim Shin-young, who is also active as an MC and actress, with narration by singer Yoon Mi-rae. It delivered the message that Kolon Mall is a 'running mate' who is always by the side of the 'ordinary fashion user' creating their own style and cheering them on.

Blizzard Entertainment's Diablo IV 'Hell Station' campaign won the Grand Prize in the Promotion category. The campaign allowed people to experience the unique dark and terrifying atmosphere of the upcoming Diablo IV in real life. It transformed the hidden ghost platform inside Yeongdeungpo Market Station on Subway Line 5 into a mysterious crime scene, enabling participants to immerse themselves and dive into the game world.

Social media platform X (formerly Twitter)'s '#SaveBirds' campaign won the Grand Prize in the OOH category. The campaign attached specially made bird collision prevention braille stickers in the shape of the logo on glass walls to directly prevent bird collisions, while also using the glass walls with braille stickers as media to raise awareness about the seriousness of bird collision issues.

Gold Prize winners included director Na Hong-jin's short film 'Face' campaign shot with Samsung Electronics' smartphone 'Galaxy S23 Ultra' (Craft category) and Jeonggwanjang's 'Mom and Dad’s God Life' campaign (TV Video Short category), which portrayed the intense parenting of the parent generation in the 1980s and 1990s through actual photos and videos of ordinary people from that time.

Additionally, Samsung Electronics' 'Behold' ad and HeyDealer's 'Finding Hidden Histories of Used Cars' ad won Silver Prizes, while Samsung Electronics' 'Dive Into the Night' ad, Samsung Electronics' 'Bespoke Rug' ad, and JobKorea's 'Nationwide Job Change Campaign' ad received Bronze Prizes.