Royal Salute Pop-up Store Operation
Discounts on Event Items, Benefits Including Passport Cases and Stickers
10% Discount on Purchase of 2 Bottles, 15% Discount on Purchase of 3 Bottles
Shilla Duty Free announced on the 1st that it will partner with the prestige whiskey brand Royal Salute to sell the limited edition "Royal Salute 21-Year Richard Quinn Fashion Edition 2" at Incheon International Airport Terminal 1 and 2.
Royal Salute, a representative luxury whiskey brand, collaborated with Richard Quinn, a famous star in the British fashion industry, to launch the limited edition "Royal Salute 21-Year Richard Quinn Fashion Edition 2." The duty-free exclusive design, different from the one sold domestically, will be available for purchase.
The limited edition product exhibition popup will be held throughout December. During the popup period, price discounts will be offered on Royal Salute event items, and gifts such as Royal Salute passport cases, stickers, and shopping bags will be provided.
In line with the growing popularity of whiskey, Shilla Duty Free is strengthening its liquor product lineup by collaborating with whiskey brands to introduce popup stores and limited edition products at Incheon International Airport. In August, it showcased a unique basketball-themed popup store for Hennessy, and in September, it exclusively sold limited edition products from Mo?t Hennessy’s Ardbeg and Hennessy in the domestic duty-free industry. Since October, it has operated an experiential popup store commemorating Balvenie’s 60th anniversary, featuring a limited edition whiskey released in only four bottles worldwide at duty-free shops.
Additionally, Shilla Duty Free’s liquor store at Incheon Airport offers a variety of popular liquor brands. A promotion is currently underway offering a 10% discount when purchasing two bottles of liquor and a 15% discount when purchasing three or more bottles.
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