LF Bully, Limited Edition 'Bome de Muse Lip Balm' Release

Limited Edition Neon Color 5 Types Released for Year-End Holiday Season

LF announced on the 1st that the French perfume brand ‘Officine Universelle Buly,’ which it imports and sells, has launched the holiday season limited edition ‘Fluo Limited Edition’ of its signature lip balm ‘Baume des Muses Lip Balm.’

This limited edition was designed with five dazzling neon colors for the year-end season, aiming to offer distinctive lip balms not only to existing Buly enthusiasts but also to customers looking for unique year-end gifts. The product comes in five neon-colored cases?green, blue, yellow, orange, and pink?each paired with a velvet pouch matching the case color, making it an excellent gift for those tired of dull winter colors, combining vibrancy with sophistication.

Buly’s ‘Baume des Muses’ is the brand’s signature solid lip balm, which accounts for a significant portion of sales following perfumes and body products. Made from naturally derived plant-based oils, it provides rich nourishment and gloss to the lips and is a highly versatile product that can be used not only on lips but also on dry areas of the body, for eyebrow setting, and as an eye makeup base.

Additionally, the package offers a personalized engraving service for desired phrases, and customers can customize their lip balm by choosing the case color and pouch color according to their preferences, creating a one-of-a-kind lip balm. This customer-tailored customization service has made it a bestseller during the year-end season. The ‘Baume des Muses’ lip balm is a beloved product during special gift-giving seasons such as year-end and New Year, Valentine’s Day, White Day, and Chuseok, with sales last year increasing by about 30% compared to 2021, steadily building a loyal fan base.

An LF Buly representative said, “Buly’s enthusiast customers have a strong preference and loyalty not only for perfumes and body products but also for beauty items such as lip balms and hand creams,” adding, “The ‘small luxury’ trend continues, where people invest generously to express their unique personality even in a single lip balm.”