Daou Technology Launches Group Messaging Site 'Ppurio'
Text Service Using Generative AI Released
"Automatic Message Generation by Entering Key Keywords"
Dow Technology, an IT venture company, announced on the 30th that Ppurio, a group messaging specialized site it provides, has officially launched the country's first text message service utilizing generative artificial intelligence (AI).
Ppurio is an integrated marketing platform that sends and analyzes large volumes of group messages (SMS, LMS, MMS) for corporate marketing, Kakao AlimTalk and FriendTalk, electronic documents, and mobile coupons, maintaining the No. 1 messaging service in the industry for 17 consecutive years.
The newly launched AI text message service uses learning data based on the ChatGPT model. When customers input the purpose of sending and key keywords, it automatically generates optimized messages.
This is expected to significantly reduce the time and resources customers spend on composing messages and support the creation of high-quality texts, thereby increasing customer satisfaction.
The AI text message service can be utilized in areas such as election messages, corporate promotion, marketing, and promotions.
In particular, it is expected to help influence voters' preferences by generating election text messages based on AI data for the 22nd National Assembly election scheduled in 2024.
Kim Seong-wook, Executive Director of Dow Technology's Business Marketing Division, said, "The AI text message service we are launching this time will be a great help for corporate promotion and marketing," adding, "We are currently preparing to introduce services such as RCS (Rich Communication Services) and ACS (Automated Call Services) through technology development."
Ppurio plans to offer this service free of charge to provide benefits to more customers. Detailed information can be found on the Ppurio website.
Founded in 1986, Dow Technology was the first software specialized company to be listed on the stock exchange. Dow (多佑) means 'to provide much help to the world.'
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