Coloray, Cat Litter Factory Fully Operational... Initial Order of 500 Tons

Coloray Cat Litter Factory. / Photo by Coloray

Coloray, a KOSDAQ-listed company, announced on the 28th that it has officially started operations at its cat litter factory and successfully made its first step into the pet supplies business by recording an initial order of approximately 500 tons.

The production capacity of the eco-friendly cat litter production line is about 25,000 tons annually, with a total investment of 50 million yuan (approximately 9.1 billion KRW).

Cat owners inevitably pay close attention to cat litter. Cat litter is an essential product for owners as it absorbs and clumps cat waste, making disposal easier. Globally, the main consumption markets for cat litter are concentrated in North America, Europe, Japan, China, and other regions. In 2021, the global cat litter market size reached about 5 trillion KRW and is expected to grow to approximately 7 trillion KRW by 2027.

Coloray has pursued cooperation with various head drive platforms, including China's live streaming platform communication channels and offline developer channels, and is accelerating global market sales through offline developers.

Coloray’s cat litter factory recorded an initial order of about 500 tons during its pilot operation starting in October this year, and with the official start of operations, it is expected that a continuous relay of orders will follow.

A Coloray representative stated, “Our goal is to establish a stable presence in the global pet market,” adding, “To enhance the quality of eco-friendly cat litter products, we have improved the stability and reliability of the production line and introduced strict quality inspection equipment and processes.”

They continued, “We plan to continuously launch innovative products while steadily improving productivity to meet market demands,” and added, “Coloray Korea, Coloray’s Korean branch, will also actively engage in sales activities.”