LG Twins Unified Championship Commemorative MD Sold at Ilsangbiilsangui Teum Popup Store

Popup Open Celebrating First Unified Championship in 29 Years
Featuring 1st Floor Photo Zone and Pitching Experience Zone, Basement 1 MD Shop
Fan Signing Event with Players Hong Chang-gi and Park Hae-min Scheduled for the 2nd

LG Uplus's MZ-preferred community ‘Ilsangbi Ilsangui Teum by U+ (Teum)’ announced on the 28th that it will hold a popup event commemorating the LG Twins' first championship in 29 years, along with various events such as a fan signing session. The ‘PERFECT ONE Integrated Championship Popup’ will be held on the 1st floor and basement 1st floor of Teum until the 10th of next month.

On the 1st floor, there is a ‘Photo Zone’ where visitors can share the moment of victory and a ‘Pitching Experience Zone’ where they can throw a ball directly into the strike zone. At the Photo Zone, visitors can take pictures wearing uniforms and glossy jumpers provided on-site, with life-size player cutouts, photos capturing the moment of victory, and the actual championship trophy as the background. The pitching experience, available to Teum app subscribers, is a game where success is achieved by striking out or getting the batter out in the bottom of the 9th inning with 2 outs. Customers who succeed can participate in a lucky draw event to win one of about 290 prizes, including hats and figures.

In the MD shop located on the basement 1st floor, visitors can see and purchase not only existing LG Twins merchandise but also the 2023 integrated championship commemorative merchandise such as uniforms, T-shirts, and hoodies. The 2023 integrated championship commemorative merchandise was sold on the official online store until the 26th and is given another chance to be purchased only at Teum. Existing LG Twins merchandise can be picked up on-site, while the 2023 integrated championship commemorative merchandise will be shipped sequentially by courier from January 2024, as a pre-order, just like the official online store.

Events themed around the regular season and postseason are being held on the Teum app. Ten customers who participate in the regular season events, which run until the 4th and include activities such as composing an acrostic poem with ‘LG’, ‘My MVP’, and ‘Victory Certification’, will be selected by lottery to receive a ‘Puddunnus X LG Twins Collaboration Champion Kids Hoodie’. Additionally, customers who participate in the postseason events will receive separate prizes, and ten customers who complete all events will be selected by lottery to receive Starbucks coffee coupons. Teum also plans to hold a fan signing event on December 2nd, inviting LG Twins players ‘Hong Chang-gi’ and ‘Park Hae-min’.

Kim Darim, Head of Marketing Strategy at LG Uplus, said, “We have prepared various activities such as popups, events, and fan signing sessions to celebrate the LG Twins' championship with the fans. We hope that not only existing fans but also more customers will visit Teum and feel the charm of the LG Twins.”