Amorepacific Group Donates 4.8 Billion Won Worth of Beautiful Goods

Amorepacific Group announced on the 27th that it donated cosmetics and daily necessities worth approximately 4.8 billion KRW through the 2023 ‘Arittaun Mulpum Nanum’ to the Community Chest of Korea, also known as the ‘Fruit of Love’ social welfare community fund.

[Photo by Amorepacific Group]

This year’s Arittaun Mulpum Nanum involved 13 brands including Laneige, Estra, Ryo, Innisfree, and Etude, delivering cosmetics and daily necessities worth 4.8 billion KRW based on consumer prices to over 3,000 social welfare facilities nationwide.

Arittaun Mulpum Nanum is a goods support initiative established by Amorepacific Group to create a more beautiful world through coexistence with local communities. It began supporting social welfare facilities in 2005 under the name ‘Sharing Love Goods’ and expanded its scale in 2009 by forming a partnership with the Community Chest of Korea.

Every year, it supports approximately 4 billion KRW worth of goods to over 3,000 social welfare facilities related to women, the elderly, children, and people with disabilities nationwide. Since 2005, it has donated goods worth a cumulative total of 94.3 billion KRW to about 410,000 social welfare facilities across the country.