KB Securities Creates Content Language Guide Using Simple Language

KB Securities announced on the 27th that it has created the "Easy Language Writing Guide," which contains KB Securities' unique writing principles to provide customer-friendly content tailored to the customer's perspective.

Through the Easy Language Writing Guide, KB Securities improved the content writing direction and principles, as well as provided alternative terms and expression guidelines for existing difficult financial terminology, enabling communication in a kind and trustworthy voice and tone rather than using difficult and abstract technical terms.

In particular, among various contents provided by KB Securities' experts such as research reports, product brochures, and Today’s Picks, the focus was on delivering user-centered content by consistently converting difficult financial products and expressions into everyday language without any entry barriers.

For example, in the case of interest rates, general terms like interest rate changes or interest rate trends are used to explain common interest rates, while specific actual yields of products such as Issued Promissory Notes, Repurchase Agreements (RP), and Comprehensive Asset Management Accounts (CMA) are replaced with agreed yield rates, providing case-by-case guidelines to help customers understand easily and clearly.

Additionally, definitions of major securities products such as Issued Promissory Notes, CMA, and Default Options were standardized to make them easier for customers to understand. The guide also organizes spelling, spacing, and notation based on the National Institute of the Korean Language standards, as well as clarifies commonly confused foreign words and proper honorifics to enhance the credibility and accuracy of the content.

Furthermore, training was conducted for employees in departments primarily producing content to utilize the Easy Language Writing Guide and create customer-friendly content.

Ha Woo-sung, Head of the Platform Division at KB Securities, said, "Based on the newly created content language guide, we aim to provide diverse content that anyone from beginner investors to MZ generation (Millennials + Generation Z) investors can easily understand." He added, "Our goal is to make stock investment and financial products feel less difficult and approach customers more familiarly. In the future, we will also improve the sentence expressions in non-face-to-face channels, including KB M-able, to be more customer-friendly."