This year, 'Black Friday' online sales in the United States reached an all-time high, Bloomberg News reported on the 25th (local time).
Adobe's marketing data analytics solution, Adobe Analytics, announced that on Black Friday, the 24th, U.S. e-commerce sales amounted to $9.8 billion (approximately 12.8 trillion KRW), a 7.5% increase compared to last year. Online sales on Thanksgiving Day, the 23rd, were also $5.6 billion, up 5.5% from the previous year.
This year on Black Friday, U.S. consumers primarily opened their wallets for electronics, smartwatches, TVs, and audio equipment.
According to another analytics firm, Salesforce, Black Friday online sales reached $16.4 billion, a 9% increase from last year. Thanksgiving sales were $7.5 billion, only a 1% increase from last year, but Salesforce analyzed that on Black Friday, sales significantly increased centered on shoes, sports goods, health, and beauty products.
Canada's e-commerce company Shopify also reported that Black Friday sales this year increased by 22% compared to last year, driven by growth in clothing and jewelry sales.
Bloomberg explained that the increase in online sales this Black Friday sent a positive signal to the retail industry, which had a bleak outlook for the holiday season. It added, "In a situation where savings have decreased during the COVID-19 pandemic and high interest rates persist, this year’s year-end holiday sales are a sign of recovery in U.S. consumer spending."
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