DB Insurance Wins Grand Prize at the 16th Korea Communication Awards

DB Insurance announced on the 24th that it received the 'Grand Prize Chairman of the National Assembly Award' and the 'Internet Communication Grand Prize in the Insurance Sector' at the 16th Korea Communication Awards ceremony held on the 22nd at the Seoul Press Center International Conference Hall.

Hosted by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT, the Korea Communication Awards recognize outstanding companies and organizations through digital communication effectiveness metrics, customer monitoring, and big data analysis.

DB Insurance recorded a digital communication effectiveness score of 85.76, higher than the corporate average index of 81.12, based on evaluations such as the Content Competitiveness Index and Customer Communication Index.

This result is attributed to the consistent and continuous promotion of the brand's core value of 'promise' through digital campaigns and SNS content. This year's New Year's campaign, 'Make a New Promise,' attracted over 1 million participants. The number of followers across SNS channels (Instagram, YouTube, Post, etc.) reached approximately 1.3 million, with an average monthly content view count of about 3.3 million.

A DB Insurance official stated, "We will continue to strive to get one step closer to our customers through useful information and engaging events."

At the 16th Korea Communication Awards ceremony held on the 22nd at the International Conference Hall of the Press Center in Jung-gu, Seoul, National Assembly member Park Beom-gye (left), Lee Jun, Head of PR at DB Insurance (center), and Park Young-rak, President of the Korea Internet Communication Association, are posing for a commemorative photo. (Photo by DB Insurance)