I'PARK Mall Opens 'Insaeng Sajin-gwan 4', an MZ Generation Play Culture Space

Unique Filming Spaces... Super Mega Studio
Insaeng Sajin-gwan 1~3, Over 1.5 Million Visitors Exhibited

HDC I'Park Mall announced on the 24th that it will hold the exhibition 'Insaeng Photo Studio 4 Original Re: Turn of Legend' in collaboration with Insaeng Photo Studio, where visitors can take photos with various concepts.

I'Park Mall Life Photo Studio Super Mega Studio Exterior [Photo by I'Park Mall].

The exhibition, held for about three months until March 3rd next year at the Living Park 3rd floor event hall of I'Park Mall Yongsan branch, will showcase for the first time the Insaeng Photo Studio 4 'Super Mega Studio,' which condenses the concepts and experiences from Insaeng Photo Studio 1 to 3.

The Living Park 3rd floor event hall is a playground-like space within I'Park Mall that has continuously presented differentiated content such as various pop-up stores and exhibitions including 'Nintendo Pop-up in Seoul' and 'Cookie Run: Bravers,' as well as special events.

Due to its geographically accessible location and high foot traffic within the mall, collaboration inquiries have continued steadily to the extent that the entire six-month schedule was confirmed immediately upon the space's opening. The popularity of pop-ups has also led to lines forming at opening times.

The Super Mega Studio of Insaeng Photo Studio 4 is composed of a total of five concept zones, including the 'Interactive Booth,' where bubbles fly when a button is pressed; the 'Color Lighting Booth,' featuring a unique structure and dazzling lighting; and the 'Winter World Booth,' the signature of Insaeng Photo Studio 4, where the furniture and walls are entirely covered with fur. Visitors can enjoy a one-stop experience from taking photos to printing and album production.

Insaeng Photo Studio is considered one of the MZ generation's play culture spaces, where people can easily take fun and unique life photos that look like they were taken at a professional photo studio at a low cost in distinctive shooting spaces. The exhibition, held in 15 cities nationwide, has attracted 1.5 million visitors.