LF Hazzys unveils rework collection with 'Ollians Store'

Collaboration with Vintage Designer Brand Ollians Store

LF's flagship brand ‘HAZZYS’ announced on the 23rd that it will launch a rework collection in collaboration with the Busan-based upcycling fashion brand ‘Ollians Store’.

Under the theme ‘Rework In Progress,’ this collection is HAZZYS’ first upcycling project, featuring an eco-friendly collection created by dismantling and reinterpreting out-of-season stock and damaged return products that cannot be resold.

Ollians Store started as a vintage select shop with an American casual concept in Busan’s Haeridan-gil and has built a dedicated fan base with its unique rework products designed using original military fabrics, discarded fabrics, and waste materials.

Yoon Jeong-hee, head of LF HAZZYS business division, said, “We pursued this collaboration to address one of the biggest challenges in the fashion industry?the inventory problem?in an eco-friendly way that can also bring joy to consumers. While embodying HAZZYS’ brand philosophy of delivering enduring value across generations, we also experimented with bold and innovative designs, so we hope consumers who seek rarity and sustainability will show great interest.”

The main components of this collection are outerwear, featuring carefully selected materials from Ollians Store’s long-time fabric collection, including military quilting fabric known as ‘kkalkkali,’ fisherman knits, and vintage parts. These were applied to HAZZYS’ signature items such as tweed jackets, trench coats, and premium denim products, reborn into completely new mood pieces. This limited edition collection of 100 pieces is all handmade, with each piece possessing a unique charm found nowhere else in the world.

The collection items are available exclusively at offline pop-up stores without online sales. From the 24th to the 30th, they will be sold at ‘Raum East’ located in Apgujeong, and from the 1st to the 7th of next month, they can be purchased at HAZZYS Myeongdong store’s ‘Space H.’ Customers who purchase over 300,000 KRW on the day will receive a rework chain shoulder bag on a first-come, first-served basis.

HAZZYS will donate all proceeds from the sales of this rework collection to the nonprofit organization ‘Dasibda Research Institute,’ which is conducting campaigns to reduce clothing waste and promote resource circulation in fashion. The donation will be used to expand clothing exchange culture and clothing repair culture projects.