11st announced on the 22nd that it will hold the largest overseas direct purchase shopping festival of the year, "Black Friday Original," featuring the 'Amazon Global Store' and 11st's 'Overseas Direct Purchase' categories, for nine days until the 30th.
This year, 11st has doubled the number of special Black Friday deal products compared to last year. Since the launch of the Amazon Global Store, it is offering the largest-ever Amazon 'Black Friday Deals' along with about 4.5 million event products from the 11st overseas direct purchase category, presenting millions of special deal products at discounts of up to 80%.
From digital devices such as external hard drives (Western Digital Elements), gaming mice (Razer Viper), and Bluetooth speakers (Marshall Emberton) to supplements (Zarrow Formulas Probiotics), kitchenware, and camping gear, the representative bestsellers of the 'Amazon Global Store' are being sold at special prices.
Special live broadcasts for Black Friday Original will also be held. There will be three sessions: at 7 PM on the 22nd (Holiday Season Items), 5 PM on the 24th (Popular Digital Devices), and 8 PM on the 27th (Cyber Monday Special). Each broadcast will issue exclusive discount coupons and sell about 20 carefully selected direct purchase products. Additional benefits include prize draws and SK Pay points payback.
At Black Friday Original, more than 4.5 million overseas direct purchase products from over 15 countries including the US, China, Germany, Japan, and the UK, as well as from various global partner malls such as 'iHerb,' 'Ople.com,' and 'Strawberrynet' within 11st, will be sold at special prices.
There are also various online lowest-price products. The 'Lenovo Xiaoxin Pad Pro 2023' (12.7-inch, 128GB), known for its cost-effectiveness as a tablet PC, is sold for 249,900 KRW including customs duties, VAT, and shipping fees. Other featured products include the Xiaomi wireless vacuum cleaner 'Dreame V11' (169,900 KRW), 'Thorne Research Calcium Magnesium Malate 4 bottles' (84,900 KRW), and 'Villeroy & Boch Christmas Toy Fantasy plates and dishes' (starting from 20,700 KRW).
11st's luxury vertical service 'OOAh luxe' will also participate in the 'Black Friday Original' during the same period. Featuring about 150,000 products focusing on luxury fashion accessories such as 'Celine Bucket Bag' and 'Louis Vuitton Cardholder,' as well as winter outerwear, it offers a '10% instant discount' along with a 7% discount coupon (up to 300,000 KRW) for 11st Shinhan Card users. With maximum benefits applied, customers can purchase the 'Burberry Newbridge Women's Lightweight Padding' for around 570,000 KRW and the 'Acne Studios Canada Narrow Wool Scarf' for around 210,000 KRW.
During the event, a '5,000 KRW cart discount coupon' exclusive to the 'Amazon Global Store' (for purchases over 50,000 KRW) and a '5,000 KRW cart discount coupon' exclusive to the 'Overseas Direct Purchase category' (for purchases over 70,000 KRW) will be issued daily, allowing anyone to receive up to 10,000 KRW in discounts per day.
Shin Hyun-ho, head of Amazon & Global, said, "With the competitive products secured in 11st's 'Overseas Direct Purchase' category and the addition of 'OOAh luxe,' which will expand the base of this year's Black Friday event with luxury direct purchases, the event will be even larger in scale."
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