Minimal Robot Deployment, Maximum Efficiency Factory Automation... Goseong Engineering's Challenge

Interview with Choi Chang-shin, CEO of Goseong Engineering
Specialized in Factory Automation Solutions... Robots Since 2018
Robot Business Turns Profitable This Year... IPO Targeted for 2025

The first floor of Goseong Engineering's office, located on Dongtan Giheung-ro in Giheung-gu, Yongin-si, Gyeonggi-do, is a spacious showroom. This place is bustling with work testing factory automation robots. About 10 engineers and client representatives gather to closely observe and discuss the movements of robots that can be deployed in actual factories. Goseong Engineering recently relocated its headquarters to this spacious location to demonstrate robot operations and propose optimal factory automation solutions. Here, automation solutions necessary for advanced factory facilities of large corporations such as Samsung Electronics and SK Hynix are developed. At the same time, the dream of a small and medium-sized enterprise to create a happy workplace for its employees based on technological capabilities is also maturing. We visited the site.

Choi Chang-shin, CEO of Goseong Engineering. Photo by Younghan Heo younghan@

Choi Chang-shin, CEO of Goseong Engineering, said, "We have know-how in configuring factory equipment lines and designing automation systems," adding, "Our competitiveness lies in increasing production volume while minimizing the number of robots deployed." Founded by CEO Choi in 2004, Goseong Engineering is a comprehensive engineering company supplying factory automation solutions. It has designed and supplied products in various fields such as flat panel displays, semiconductors, secondary batteries, solar power, and automobiles.

Since 2018, the company has expanded its business area to include robotics. This is to provide customers with the best factory automation by operating robots. CEO Choi explained, "We anticipated that many factories would transition to a structure for integration," and "At this point, we believed we needed to engage in high value-added business, so we ventured into robotics."

Six months of training upon joining

Goseong Engineering's business is not simply about distributing robots. They develop automation solutions using robots according to customer needs. This is not an easy task without the know-how accumulated through trial and error. CEO Choi said, "Each factory has different requirements, and product sizes often vary," adding, "When designing robot automation, it is important to understand these aspects well."

To make this know-how shine, the technical skills and expertise of employees are essential. This is why Goseong Engineering puts great effort into employee training. CEO Choi said, "New employees receive training for six months," and "Afterwards, regardless of rank, experts are assigned as mentors for projects to ensure smooth responses on site." This training system also helps develop individual employees' capabilities. CEO Choi introduced that there are employees who joined after working as physical therapists, received training, obtained certifications, and now work as engineers.

Choi Chang-shin, CEO of Goseong Engineering, a company specializing in smart factories and robot automation. Photo by Huh Young-han younghan@

Robot business turns profitable this year... IPO planned for 2025

Goseong Engineering's robotics business is expected to show significant results starting this year. Above all, customer satisfaction is high, according to CEO Choi. He said, "All clients who received our solutions are effectively utilizing them," and "As mass production volumes begin, we expect the robotics business division to turn profitable this year."

Employees are inspecting a robot ready for delivery at Goseong Engineering Laboratory. Photo by Huh Younghan younghan@

Based on this, Goseong Engineering expects to grow from sales of about 23 billion KRW last year to 50 billion KRW next year, and 100 billion KRW in 2025. An initial public offering (IPO) is also planned for 2025. CEO Choi emphasized, "The reason for planning the IPO is to enable employees to receive more incentives," and "We will contribute to society as a company where employees can work happily, build families, and sustain their lives."