"Ttaega Ssok, Beat Capsule"... Consumer-Selected No.1 Advertisement of October

2nd place K2 'Thin Air Superlight'
3rd place K2 'Thin Air Ace' etc.

Lotte Members announced on the 17th that Bit Capsule was selected as the number one "October Advertisement Chosen by Consumers" based on a survey conducted through its own research platform.

Lotte Members conducted a survey targeting 500 men and women aged 25 to 54 from its own research platform Lime panel. As a result, the Bit Capsule advertisement "Bit+Capsule=Ultimate Laundry Satisfaction" (1001.2), which began airing last month, took first place.

Bit Capsule not only scored the highest total points but also exceeded the cumulative average scores in the household goods category for brand trust, intention to use, and intention to recommend. In the advertisement content evaluation, it received high scores in dialogue, comprehension, and empathy.

October Advertising Report Selected by Consumers
[Photo by Lotte Members]

Other advertisements that captured the seasonal feeling to provide warmth in the chilly weather, such as down jumpers, soup HMR, and instant soups, also ranked high. In particular, the outdoor brand K2 had two product advertisements ranked 2nd and 3rd. The ultra-light down jumper ‘Thin Air Superlight’ advertisement "Thin Air Technology" scored a total of 1000.4 points, ranking 2nd, and the trendy quilted down jumper ‘Thin Air Ace’ advertisement "Level Up Your Down" scored 990.3 points, ranking 3rd.

Both advertisements received high scores in trust, comprehension, and empathy in the advertisement content evaluation, and their advertisement effectiveness scores exceeded the cumulative average scores in the fashion and clothing category. The fact that the product weight was directly displayed in the advertisement video was analyzed to have contributed to increasing consumer trust.

Following these, 4th place was Harim Themisik soup dish "As the Restaurant Insists" (986.0), 5th place Kelly "Denmark Sea Breeze" (979.2), 6th place Downy Extra Rinse Zero "Deep Cleaning for Spotless!" (978.4), 7th place Nepa Switch Down "23FW Switch Down (Joyful)" (971.0), 8th place Bono "Generous Morning Bono" (969.1), 9th place LG Tiun "Growing Emotions: Introducing Warm Daily Life with LG Tiun" (967.4), and 10th place The New K5 "K5 Generation - New Sedan" (963.1) all received favorable evaluations.