Baemin Partners with Korea MS in Generative AI Solution Field

Improving User Experience of Baemin App
Strategic Development of Generative AI Technology

Woowa Brothers, the operator of Baedal Minjok (CEO Lee Guk-hwan), announced on the 17th that it has signed a business agreement with Microsoft Korea (CEO Cho Won-woo) for the "development and expansion of generative artificial intelligence (AI) services based on Azure OpenAI Service."

Through this agreement, Woowa Brothers will collaborate strategically with Microsoft Korea on ▲ improving the user experience of the Baemin application using AI ▲ and applying generative AI technologies at Woowa Brothers.

Lee Gi-ho, Chief Product Officer of Woowa Brothers (left), and Ko Gwang-beom, Head of Enterprise Commercial Division at Microsoft Korea, are taking a commemorative photo after signing a business agreement.

Since the 17th of last month, Woowa Brothers has been piloting a menu recommendation service tailored to Baemin users' situations in the Songpa-gu area of Seoul, based on the Azure OpenAI Service.

This service uses generative AI to analyze a portion of the accumulated reviews in the Baemin app and, based on this analysis, suggests various menu options to customers. This enables customers to conveniently explore menus and is expected to increase orders by expanding store exposure areas for partner merchants.

Woowa Brothers plans to enhance the AI-based menu recommendation feature within Baemin and expand the application areas in the future. Additionally, they intend to extend the Azure OpenAI Service to areas requiring text or image services based on generative AI.

Lee Ki-ho, Chief Product Officer (CPO) of Woowa Brothers, said, "We chose the Azure OpenAI Service because it does not use customer data for training, allowing stable operation without concerns about information leakage. We will work with Microsoft to create AI-based services that satisfy our customers."