SKT 'PASS Geumyung Biseo' Provides Insurance Analysis... AI-Powered Personalized Diagnosis

SK Telecom announced on the 15th that it will start an insurance analysis service on the PASS Financial Assistant in collaboration with insurtech specialist company ‘Bomep’.

PASS Financial Assistant is a MyData service provided by SKT that offers various services to easily view and manage an individual's financial information scattered across financial companies and public institutions.

SK Telecom announced on the 15th that it will start an insurance analysis service on the PASS Financial Assistant in collaboration with insurtech specialist company 'Bomep'.
[Photo by SKT]

Bomep was the first domestic insurtech company to obtain MyData operator status and was also selected in 2020 as one of the ‘Global Insurtech Top 100’ by UK-based Fintech Global.

Users can access the Financial Assistant at the bottom of the PASS app and select the ‘My Insurance Coverage Analysis Service’ from the Hot Menu to use the service. Connecting all the insurance policies they have subscribed to allows for more accurate analysis.

The PASS Financial Assistant insurance analysis service uses insurance-related data connected by customers to reduce unnecessary insurance or analyze essential insurance through AI to provide the service. For example, it analyzes the detailed coverage of the insurance policies subscribed by the customer, compares the recommended coverage amounts for major coverage items with the coverage amounts of the customer’s insurance, and organizes the information so that users can easily see which items are lacking and by how much. Currently, it provides analysis services for representative insurance products such as cancer coverage, brain and heart disease coverage, death coverage, and actual medical expense coverage. Based on the analysis results, customers who wish can also receive non-face-to-face insurance subscription consultations.

SK Telecom launched the MyData service in September last year as the first mobile carrier to do so and has been continuously updating various services to make financial life more convenient for users.

The PASS Financial Assistant service offers an integrated asset inquiry function that allows users to view personal financial information scattered across banks, securities, and credit cards, along with a financial health diagnosis service that analyzes and coaches the user’s financial status in a multidimensional way through 14 financial indicators.

Meanwhile, SK Telecom is running an event where the first 20,000 people who connect just one new card asset to the PASS Financial Assistant service will receive a coffee coupon. Users can participate in the event through app banners on T World, T Membership, PASS, etc., and the event runs until the 30th.

Jang Hongseong, head of SKT AdTech CO, said, “Through the collaboration between SK Telecom and Bomep, we are able to provide customized insurance solutions to customers,” adding, “The PASS Financial Assistant service will evolve into a lifestyle-oriented service that offers new value to customers by linking SK Telecom’s advanced AI technology with various services.”