Chris F&C is on the rise. It appears that securities firms' analysis, which expects growth due to the launch of new brands, has influenced this trend.
As of 10:38 AM on the 14th, Chris F&C was trading at 8,530 KRW, up 100 KRW (1.19%) compared to the previous trading day.
Chris F&C acquired the Italian brand Hydrogen in May 2022 (100%). After a year of preparation (planning and design development), they plan to launch products in the 24 S/S season.
Kwon Myung-jun, a researcher at Yuanta Securities, said, "Hydrogen is a brand with a signature skull logo, and its lineup includes not only clothing but also hats, bags, and shoes." He added, "The expected benefits through Hydrogen include expanding the outdoor clothing sector, securing manufacturing capabilities suited to market conditions, and global expansion."
Furthermore, growth is expected to continue with brand product launches in the second half of the year. He emphasized, "Following the Hydrogen launch in the first half of next year, Mammut products are scheduled to be released in the second half. Mammut is a brand previously launched domestically with established recognition, and it will build a differentiated lineup from Hydrogen products, which is expected to create synergy effects."
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