“Is This a Triangle Kimbap?” 7-Eleven Launches ‘Oing Cheongyang Mayo Tuna Triangle Kimbap’

Convenience store 7-Eleven announced on the 14th that, riding the wave of the sensational popularity of seafood-flavored snacks such as nogari and meoktae, it will launch the ‘Oing Cheongyang Mayo Tuna Triangle Kimbap’ in collaboration with Oing Nogari Chips.

The Oing Cheongyang Mayo Tuna Triangle Kimbap features not only packaging design similar to existing snack products but also incorporates collaborative elements in its flavor. The secret powder used in Oing Nogari Chips is added identically, and onion chip flakes are spread between the seaweed and rice to create a crispy texture reminiscent of the snack. Additionally, the tuna mayo filling mixed with soy sauce vegetable fried rice and Cheongyang chili peppers delivers a taste that mimics dipping nogari into Cheongyang mayo.

To celebrate the launch of the Oing Cheongyang Mayo Tuna Triangle Kimbap on the 15th, 7-Eleven will also hold a Kakao Plus Friend event. On the 16th, tasting coupons for the Oing Cheongyang Mayo Tuna Triangle Kimbap will be issued to the first 2,000 customers. By adding 7-Eleven as a Kakao Plus Friend, customers can check and participate in the event via KakaoTalk messages.

Meanwhile, 7-Eleven has been focusing on developing unique collaboration products for the MZ generation. Since 2021, targeting young consumers who collect wine bottles and the growing number of art consumers centered around the MZ generation, 7-Eleven has continuously introduced the ‘Henri Matisse Wine’ series, which combines wine with artworks. The ‘Henri Matisse Wine’ series has become a signature product of 7-Eleven, achieving cumulative sales of over 400,000 bottles.

Kim Ha-young, MD in charge of the 7-Eleven Food Team, said, “This is the first collaboration between triangle kimbap and a snack brand,” adding, “We expect to capture the tastes and SNS photo-sharing desires of MZ generation consumers through collaboration with highly topical products.”