Didim E&F Conducts Survey to Celebrate Launch of New HMR Product

Global dining specialist Didim E&F announced on the 9th that it will conduct a shareholder survey to commemorate the launch of its new home meal replacement (HMR) product, Yeonan Sikdang ‘Mungge Haechojang,’ based on its owned dining brands.

The company is conducting the Yeonan Sikdang ‘Mungge Haechojang’ launch commemorative shareholder survey through its website. The shareholder survey runs until the 30th, and participating shareholders will receive Starbucks mobile coupons. An HMR division official stated, “This launch commemorative event was planned to gauge the future direction of our HMR business through a preference survey on our dining brands and the newly launched product,” adding, “We look forward to the participation and opinions of many shareholders.”

Didim E&F is actively entering the home meal replacement market with menus from its well-known dining brands such as Yeonan Sikdang, Baekjewon, Mapo Galmaegi, and Gorae Gamjatang. A company representative explained, “We are aggressively introducing simple meal series by brand to satisfy consumers’ tastes and convenience simultaneously,” and added, “This is also positively impacting the diversification of the sales structure in our dining business segment.”

Meanwhile, the company’s newly launched Yeonan Sikdang ‘Mungge Haechojang,’ along with ‘Three Types of Cockle Sauce,’ are being sold successfully on its integrated HMR brand ‘ZIP COOK’ smart store as well as major online grocery platforms such as Market Kurly.