The new Moisture Balancing Toner from Baekayul’s hydration line, which "captures the clear and pure flow of nature to bloom its inherent deep beauty," has ranked first overall in skincare following a trial conducted by ‘Beyond Grooming,’ Naver’s men’s beauty community.
According to the company, the newly launched Baekayul Moisture Balancing Toner is an effective product for replenishing skin moisture by balancing oil and water levels. It contains key ingredients such as Super Yulmu Complex, PHA, Herb AC Complex, and Yuzu seed extract, which help with gentle exfoliation and soothing irritated skin.
Recently, the trend that men’s appearance is also a competitive advantage has strengthened, and with the increasing demand for male beauty, the men’s cosmetics market grew to 1.0923 trillion KRW last year, maintaining an annual growth rate close to 10%. In line with this trend, ‘Beyond Grooming,’ Naver’s largest men’s beauty community with over 30,000 members, leads male beauty trends as a high-involvement group and big mouth in the men’s cosmetics market.
In the trial conducted last September for the ‘Baekayul Moisture Balancing Toner,’ it scored 4.79 out of 5.0, achieving first place overall in skincare among all trials held by Beyond Grooming. Specifically, it received high scores with 96.2% satisfaction for texture, 95.3% for design, 94.5% for skin texture improvement, and 96% willingness to recommend to acquaintances.
A Baekayul representative stated, “Although the domestic men’s beauty market has grown nearly 10% annually, reaching a total market size exceeding 1 trillion KRW, there has been a lack of skincare products objectively evaluated to suit men’s skin types. We are pleased that the product ranked first overall in skincare in Naver’s men’s beauty community Beyond Grooming, fulfilling men’s unmet skincare needs.”
Meanwhile, Baekayul is said to explore skin solutions from natural origins while considering the most suitable balance for the skin.
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