Dragonfly, Complete Overhaul of Corporate Website

Dragonfly announced on the 9th that it has renewed and reopened its website for the first time in 10 years to strengthen its corporate brand.

The newly launched Dragonfly homepage features the main screen prominently displaying key game characters and the company’s slogan, ‘Leap up! RE-Volution! (Let's leap up again! To another revolution!)’, embodying Dragonfly’s determination for a new leap forward. Notably, the slogan was created through an internal ‘Slogan Contest’, reflecting the empathy and participation of employees, which adds greater significance.

The top of the homepage main screen is simply organized into four categories: ‘COMPANY’, ‘BUSINESS’, ‘IR’, and ‘PR’.

The ‘BUSINESS’ section is designed to intuitively convey the direction of business diversification, including ‘Games’, ‘IP Business’, and ‘Digital Therapeutics’. In particular, the ‘Games’ category is subdivided into ‘Lineup’, ‘Coming Soon’, and ‘Archive’, organizing currently serviced games, upcoming releases, and games that have ended service, respectively.

Unlike the previous text-based website, this renewal presents a trendy atmosphere by placing characters, in-game videos, and animations emphasizing the identity of each content such as games throughout the site.

The page for the new business, ‘Digital Therapeutics’, also draws attention. It contains comprehensive introductory content including explanations and videos about ‘Guardians DTx’, developed for children with ADHD.

The ‘IR’ section has been enhanced for convenience so that users can check it directly on the Dragonfly website without accessing a separate site. The ‘PR’ section aggregates and provides Dragonfly-related news from domestic media outlets.

A Dragonfly representative said, “The renewed Dragonfly website will serve as a content archive to promote the company brand,” adding, “This renewal was planned to effectively convey the company’s direction and brand value through the website.”