Health Commerce Platform Hiti, Sold-Out Streak with Famous Creators

Monthly Active Users (MAU) Surpass 120,000, Showing Rapid Growth

'Hity' is a health commerce platform operated by Brave Company (CEO Jinheung Kim), which has emerged as a leading force in the health product market by surpassing 120,000 unique monthly visitors just three months after its launch.

Hity offers a differentiated experience by allowing creators to engage consumers with their unique personalities and expertise. The Hity platform features over 30 popular YouTubers with health expertise, including Gogi Namja, Ji Ppeonppeon, JJ Salon de Fit, and Jjangjae, who carefully select and recommend health products directly to consumers.

[Photo by Brave Company, Exhibition of Hiti Creators]

In particular, the ‘Hity Creator Exhibition’ with YouTubers has become a core event for Hity. A representative success story is the 1st anniversary promotion of the chicken breast brand ‘Kkogida,’ hosted by YouTuber Gogi Namja. More than 10 fitness-focused YouTubers participated in this promotion, attracting over 50,000 visitors in just three days.

Following this success, Hity is preparing various exhibitions in November in collaboration with famous YouTubers such as Diet Girl and Kidari-hyeong. The company plans to design promotions that serve as a bridge between brands and consumers through creators’ content, aiming to simultaneously achieve brand growth and consumer satisfaction.

Reflecting the characteristics of the health food and health-related product market, where recommendations from creators or experts are crucial, Hity has strengthened its creator-based product sales function. This has contributed to the successful sales of brands targeting younger audiences, such as Celsius and My Secret, on the Hity platform.

Lee Siyong, head of Hity business at Brave Company, said, "Hity’s growth is a case that proves the potential to unite creators’ influence and consumers who pursue healthy consumption in the market," adding, "We will continue to solidify our position as a leader in the health product market through innovative marketing and brand strategies."