Mom's Touch announced on the 9th that it will launch the 'BulBulBulBul Cyber Burger,' featuring a sauce that is four times spicier than the existing 'Bul Cyber Burger' sauce.
The new product completes its intense spiciness with a thick and juicy whole chicken thigh 'Sai Patty' coated in 'Crazy Hot Sauce,' which contains the Carolina Reaper, known as the world's hottest chili pepper. The Scoville Heat Unit (SHU) of the Crazy Hot Sauce is 4,941, more than four times higher than the Sichuan spicy sauce used in the original Bul Cyber Burger.
Additionally, a Korean-style seasoning sauce with rich spiciness is combined to create a popular flavor, while fresh iceberg lettuce, onions, jalape?os, sliced cheese, and bacon add abundant taste and satiety.
Meanwhile, Mom's Touch will hold a 'One Day Set-Up' event on the 14th at over 1,400 stores nationwide, offering a free medium Cajun seasoned fries and cola with the purchase of a single BulBulBulBul Cyber Burger. From the 10th to the 13th, an online promotion will also be held on Mom's Touch's official Instagram, where 50 people who regram the new menu launch post will receive a Mom's Touch mobile voucher worth 10,000 KRW.
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