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Samsung Electronics Unveils Self-Developed Generative AI Model 'Gaus'

Announcement at Samsung AI Forum Day 2
Internal and External Implementation Planned... "Will Enhance Consumer Experience"

Samsung Electronics has unveiled its generative artificial intelligence (AI) model, 'Samsung Gauss,' for the first time. The company announced plans to expand the adoption of Samsung Gauss both internally and externally.


On the 8th, Samsung Electronics held the second day of the 'Samsung AI Forum 2023' at its Seoul R&D Campus. The event was attended by over 150 AI experts from academia and industry, as well as Samsung Electronics' AI research personnel. The gathered AI experts discussed the development direction of generative AI technology, a global hot topic, and shared the latest technological trends.


Samsung Electronics Unveils Self-Developed Generative AI Model 'Gaus' The scene of the first day of the Samsung AI Forum held at Suwon Convention Center on the 7th /
[Photo by Samsung Electronics]

Samsung Electronics' In-House Developed Generative AI Model Revealed for the First Time

At this forum, Samsung Gauss, developed by Samsung Research, was unveiled for the first time. While attempts to develop generative AI have been ongoing in the industry, Samsung has developed its own generative AI model to expand its adoption and related businesses both inside and outside the company, and publicly introduced it.


Samsung Gauss is a generative AI model inspired by the mathematician Carl Friedrich Gauss, who established the theory of the normal distribution. It symbolizes the infinite possibilities of generative AI that Samsung pursues. Based on machine learning technology, it consists of three models: a language model that generates text (Samsung Gauss Language), a code model that generates code (Samsung Gauss Code), and an image model that generates images (Samsung Gauss Image).


The language model comprises several sub-models for cloud and on-device use, facilitating tasks such as email writing, document summarization, and translation quickly and easily. The AI coding assistant 'code.i,' based on the code model, is optimized for in-house software development, helping developers code easily and quickly. It also provides services such as code explanation and test case generation through an interactive interface. The image model creates creative images such as photos and drawings and allows users to modify existing images as desired. It can also convert low-resolution images into high-resolution ones.


Samsung Electronics also introduced on-device AI technology utilizing Samsung Gauss at the event. On-device AI refers to AI that can operate without network connections such as servers or clouds. The company stated that products equipped with various on-device AI technologies enable consumers to conveniently control devices and summarize sentences without transmitting personal information.


Samsung Electronics plans to drive business innovation using Samsung Gauss going forward. It will also develop generative AI technology to provide new experiences in people's daily lives. The company aims to gradually integrate generative AI models into various products in the future.


Samsung Electronics Unveils Self-Developed Generative AI Model 'Gaus' Samsung Gauss Introduction Image / Photo by Samsung Electronics

"Enhancing Consumer Experience Value through Generative AI Research"

Speakers at the Samsung AI Forum shared various research achievements. Jason Wei, an OpenAI researcher and author of the paper 'Chain of Thought,' gave a lecture on paradigm shifts and changes in the AI field due to large-scale language models. Additionally, discussions were held on the current status and future research directions of generative AI, including ▲Characteristics and future development directions of large-scale language models (Jung Hyungwon, OpenAI) ▲Multimodal conversational AI (Professor Seo Hongseok, Korea University) ▲Efficient code generation technology using generative AI (Research lab of Professor Hwang Seungwon, Seoul National University).


Kim Daehyun, Vice President and Deputy Head of the Global AI Center at Samsung Research, said in his welcoming remarks, "We will continue to support research related to generative AI and strive to grow together by collaborating with industry and academic leaders."


He added, "Samsung Electronics not only develops AI technology but also establishes and adheres to 'AI Ethics Principles' to ensure security and safety when utilizing AI. We plan to continuously research generative AI to enhance consumer experience value."


Since 2017, Samsung Electronics has held the Samsung AI Forum annually, hosted by SAIT (formerly the Comprehensive Technology Institute) and Samsung Research, to discuss the development direction and innovation of core AI technologies and strengthen AI leadership. Following an event centered on SAIT held the previous day at the Suwon Convention Center, Samsung Research took charge of various AI discussions on this day.


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