Simmons Wins Grand Prize in ESG Management Category at '2023 Korea Product Awards'

Simmons' Beautyrest 1925.

Simmons announced on the 8th that it received the Grand Prize in the ESG (Environmental, Social, and Governance) Management category at the ‘2023 Korea Product Awards’ held at Korea University on the 3rd.

The Korea Product Awards, hosted by the Korea Society of Product Studies since 1997, marked its 23rd edition this year. To promote the development of product studies in Korea, over 1,000 members including professors from more than 120 domestic universities and experts annually select outstanding products and branding cases from leading domestic companies and local governments with global competitiveness.

Simmons was recognized for integrating branding capabilities with ESG, demonstrating innovative ESG initiatives that contributed to revitalizing the local economy and spreading positive influence throughout society.

In February, Simmons launched the ESG bed ‘Beautyrest 1925,’ establishing a sustainable donation culture. For every bed sold, 5% of the consumer price is accumulated as a remodeling fund for the Pediatric and Adolescent Center at Samsung Seoul Hospital, scheduled for completion in 2025. Aligning with the current consumer trend of value-driven consumption where consumers want their purchases to benefit the world, the accumulated donation exceeded 300 million KRW in less than five months since its launch.

The relationship between Simmons and Samsung Seoul Hospital dates back to 2020. Amid the crisis of medical system collapse due to the spread of COVID-19, Simmons generously donated 300 million KRW to Samsung Seoul Hospital to support treatment for pediatric cancer and severe rare and intractable disease patients who might have been neglected. Since then, Simmons has donated 300 million KRW annually, reaching a total donation of 1.2 billion KRW this year.

Simmons has been conducting ESG activities through ‘Simmons Terrace,’ a complex cultural space opened in 2018 in Icheon, Gyeonggi Province. Every year, it supports securing sales channels for local farms in Icheon through the direct transaction market for agricultural and specialty products called ‘Farmers Market.’ During the Christmas season, it showcases a large tree and splendid illuminations.

Simmons’ ESG initiatives continue online as well. Simmons Studio, launched in March last year, is a representative ESG initiative under the motto ‘Good stories are better when shared with many people.’ Through Simmons’ official YouTube channel, it produces lecture-style content featuring insights and inspiration from leading opinion leaders of the time, targeting the younger generation. Over two seasons, more than 50 opinion leaders have participated in Simmons Studio, with over 70 pieces of content produced.

Kim Sung-jun, Vice President of Simmons, said, “Simmons has consistently engaged in social activities even before the term ESG became established. As ESG has recently become a key topic in corporate management, the sincerity Simmons has shown toward ESG seems to shine even more.”