Over 600 Major Brands Participating
Up to 100,000 KRW Payback Event Also Available
Kurly announced on the 6th that it will hold the 'Beauty Kurly Festa' to celebrate the 1st anniversary of its beauty specialty platform 'Beauty Kurly,' featuring dramatic discounts and exclusive limited-edition products.
The Festa, which will run for two weeks starting from that day, will feature participation from over 600 brands. For the top 200 products selected based on sales volume, customer reviews, and repurchase rates, 'Our's Special Price' will offer discounts of up to 82%. The top-ranked products in 12 categories?including cream, essence, toner, point makeup, hair, body, cleansing, and perfume?will be introduced through the 'Hall of Fame' category.
Exclusive product sets commemorating Beauty Kurly's 1st anniversary will also be released. La Mer's Holiday Miracle All-in-One Set will be sold at a 28% discount compared to the original price, with an additional 15% coupon provided. Luxury beauty brands such as Est?e Lauder, Santa Maria Novella, K?rastase, as well as leading domestic brands like Physiogel and Dr.G, will offer exclusive products.
Holiday editions will also be available. Lanc?me's '2023 Holiday Beauty Box,' which contains best-selling products, and L'Occitane's '2023 Holiday Classic Calendar,' composed of 24 best items, have been prepared. Eleven luxury beauty brands including Sulwhasoo, Sisley, Aveda, Molton Brown, Kiehl's, and Hourglass will sell limited-edition holiday editions.
During the first week of the event, a raffle event will be held where winners will be drawn from participating customers. Five winners will receive prizes worth approximately 10 million KRW (including a Chanel wallet, LG Pra.L Derma Cera, Dyson Airwrap, iPhone Pro 15, and 3 million KRW in reward points). Entry tickets will be provided for attendance check-ins, link sharing, and Beauty Kurly product purchases. In the second week, a 20% payback event will be conducted, allowing customers to receive up to 100,000 KRW back.
Meanwhile, on the 3rd, Beauty Kurly pre-released a 1st anniversary pictorial of its brand muse Jennie through the Kurly application (app) and website. In the pictorial, Jennie showcased a luxurious party atmosphere with glamorous purple makeup and a dress.
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