NutriOne Appoints Singer Lee Hyori as Advertising Model

Teaser for New TV Advertising Campaign Released on the 6th

NutriOne Co., Ltd., a specialized health functional food brand company (CEO Kwon Jin-hyuk), announced on the 6th that it has appointed singer Lee Hyori as its exclusive model and released a TV commercial teaser for its first advertised product, ‘BibiLab The Collagen’.

A NutriOne representative stated, “We judged that Lee Hyori’s image, who has built her own healthy lifestyle through long-term yoga and dietary habits, would well express NutriOne’s sincerity of being ‘genuinely committed to health.’” Furthermore, with Lee Hyori’s unique presence, so much so that there is a term called the ‘Lee Hyori effect’ in the advertising industry, NutriOne plans to drive marketing for its main products in earnest.

The first advertised product with Lee Hyori is NutriOne’s BibiLab Signature line’s ‘The Collagen.’ The Collagen is part of the ‘Signature’ line by BibiLab, which strengthens expertise by offering only health functional food products, characterized by double care from inside (IN) the skin to outside (OUT). Starting with BibiLab The Collagen, NutriOne plans to focus on introducing products essential to the healthy lifestyle that Lee Hyori pursues.

The Collagen TV commercial campaign consists of a teaser video with striking visual aesthetics and main versions of 15 seconds and 30 seconds. In the teaser, Lee Hyori’s chic expression answering “Now” to the question “When are you at your best?” arouses curiosity in viewers.

The main commercial, to be released on the 7th, conveys the message “Your most beautiful moment is always now” through various appearances of Lee Hyori. Alternating between her natural and bright look and her glamorous and charismatic look, it emphasizes that with BibiLab The Collagen, any appearance is the most beautiful right now.

This advertisement can be seen on TV media as well as NutriOne’s official YouTube and SNS channels. In addition, BibiLab plans to carry out various marketing activities such as events commemorating the TV commercial launch.

A NutriOne representative said, “We selected Lee Hyori as the exclusive model because her image of living a healthy and confident life through self-care and effort aligns with the health values NutriOne pursues,” adding, “We will reach consumers through various channels so that the first advertised product, BibiLab The Collagen, can establish itself as the Lee Hyori Collagen.”