Hyundai Motor Group has launched a large-scale outdoor advertising campaign in Paris, France, where the headquarters of the International Bureau of Expositions is located, to promote Busan as a candidate city for the 2030 World Expo starting from the 1st. Throughout this month, the advertisements will be displayed on over 270 digital screens around key landmarks such as the Arc de Triomphe and the Eiffel Tower near the headquarters building, in areas with high foot traffic like near embassies and Gare Saint-Lazare, as well as major commercial districts like La D?fense.
This campaign features Busan’s major symbols such as seagulls and the Gwangandaegyo Bridge, along with the slogan "Busan is Ready" (Busan-eun Junbida) expressed with vibrant colors to wish for the successful bid. Hyundai Motor Group has actively contributed to creating a favorable atmosphere by operating electric vehicles wrapped with the Busan World Expo logo and producing content promoting Busan in various languages. The promotional video for the Busan Expo bid, titled "Sharing Busan’s Experience with the World," released last month, surpassed 100 million views in just 17 days.
A promotional video for Busan created by Hyundai Motor Group is playing on a digital screen on the Champs-?lys?es in Paris. [Photo by Hyundai Motor Group]
A promotional video for Busan created by Hyundai Motor Group is playing on a digital screen in a large shopping mall in Paris. [Photo by Hyundai Motor Group]
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