Amorepacific's Sulwhasoo announced on the 1st that it will newly launch the ‘Perfecting Cushion’ and ‘Perfecting Cushion Airy,’ which create naturally luxurious skin radiance, texture, and tone with just one touch.
The Sulwhasoo Perfecting Cushion has been a beloved product by domestic and international customers since its first release in 2014, now in its 4th generation. The newly released Perfecting Cushion applies the proprietary ingredient ‘Jaum Activator’ contained in Yunjo Essence, achieving both makeup and skincare effects simultaneously. This results in long-lasting moisture throughout the day as well as thinner and more perfect coverage.
Depending on the desired skin expression, users can choose between the Perfecting Cushion and Perfecting Cushion Airy. The Perfecting Cushion features an advanced ‘Slim Fit Cover Formula’ that allows for thinner application. It is suitable for those who want a lightweight feel while achieving perfect coverage. The Perfecting Cushion Airy enables a more comfortable and radiant makeup look. It is ideal for customers who want thin, natural coverage and a glowing finish. Both products contain ample skincare ingredients, allowing comfortable makeup without feeling heavy even after long hours of use.
The new container design also catches the eye. The irregular curves wrapping the sides and the front reflecting the skin are enhanced with the Sulwhasoo logo expressed in natural mother-of-pearl, highlighting a luxurious elegance. The mother-of-pearl, which changes according to the angle of light, symbolizes Sulwhasoo’s beauty philosophy that respects the individuality of beauty that cannot be defined by a single standard.
The 4th generation Sulwhasoo Perfecting Cushion and Perfecting Cushion Airy are available at Sulwhasoo stores in department stores nationwide, Sulwhasoo flagship stores, AmoreMall, and online stores such as the Naver brand store.
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