Genesis BBQ Group announced on the 1st that it will significantly expand membership benefits through a partnership with SPC Group's IT service and marketing affiliate 'Secta9' by integrating BBM (Best of the Best Membership) with Happy Point.
Through this partnership, more than 24 million domestic customers using Happy Point will be able to use and accumulate Happy Point on the BBQ app. When ordering from the menu on the BBQ app and website, customers can select the partnership points at the payment stage to use Happy Point.
Happy Point can be used in conjunction with E-coupons and BBM points, and the payment amount beyond points can be chosen to accumulate either BBM points or Happy Point.
BBQ plans to expand the use and accumulation of Happy Point to on-site payments in the future. The two companies will conduct various promotions this month to celebrate the membership partnership.
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