CU Exclusively Presents Australian Premium Winery 'Amelia Park' Wine

Trellis Wine 2 Types
20% Discount to Celebrate Launch

CU announced on the 1st that it has formed an exclusive partnership with Western Australia's premium winery 'Amelia Park' to introduce two types of 'Trellis Wine' to the domestic market.

Amelia Park is Western Australia's top premium winery, boasting over 300 various titles, including the prestigious 5 Red Star Winery selected by renowned wine critic James Halliday. CU has collaborated with Jeremy Gordon, who was awarded Winemaker of the Year, to exclusively launch two types of Trellis wines this year.

On the 31st, CEO Geonjun Lee and Jeremy Gordon held a commemorative event at the BGF Retail headquarters in Gangnam-gu, Seoul, where they discussed a wide range of topics including the Australian wine market and liquor trends in the Korean convenience store industry. They agreed to continuously cooperate to strengthen the wine lineup and promote the excellence of Australian wines to consumers.

CU, November Wine Promotion Poster
Photo by BGF Retail

The Amelia Park wines introduced by CU this time are Trellis Cabernet Merlot and Trellis Sauvignon Blanc Semillon. Trellis Cabernet Merlot is a red wine blended with rich raspberry and clove aromas, featuring flavors of red plum and wild berries, with moderate tannins and acidity that leave a long-lasting fruity scent in the mouth. Trellis Sauvignon Blanc Semillon is a white wine with intense citrus fruit and Western pear aromas combined with chamomile, offering a complex flavor profile. It is characterized by the harmonious balance of the high acidity of Sauvignon Blanc and the body of Semillon.

To celebrate the launch, CU is offering a 20% discount per bottle when paying with KB Pay until the end of this month. A BGF Retail official stated, "As we enter the winter season when demand for wine increases due to camping and year-end home parties, we introduced new wines to strengthen our premium wine lineup," adding, "We plan to prepare various promotions so that customers can continue to enjoy high-quality wines at reasonable prices at CU."